Builder Reputation, DAO Coordination, and On-Chain Identity with Brian Flynn
Episode Details

Today I sit down with Brian Flynn, the CEO and co-founder of RabbitHole. In this episode we discuss on-chain identity and reputation, how DAOs can coordinate better, and then we deep dive into Nouns. We talk about experimenting with governance, lessons learned from Prop House, and much more.

Noun O' Talk is the podcast all about NounsDAO. The host, Christian, interviews members of the DAO and project builders in the ecosystem. We hear about how they came to Nouns, what they're working on, and what they see for the future of Nouns. You can listen to past episodes at The cover art is by Messhup of Nounsense and the Lost Nouns team is cdt_eth, 12bnoun, and Messhup.


00:01:14 Brian’s past life as a professional gamer

00:05:11 The value of seeking truth in Brian’s life

00:06:10 Brian’s relationship to writing

00:10:54 Employee #1 at OpenSea

00:11:52 What an average day looks like for Brian

00:13:47 Dapper Labs and early days of RabbitHole

00:16:59 What is RabbitHole

00:18:46 How protocols get involved with RabbitHole

00:21:21 Earning tokens and learning web3 skills with RabbitHole

00:23:33 Keeping up with everything happening in crypto

00:27:00 The issues with reputation and identity today

00:31:03 Demonstration of knowledge with on-chain reputation

00:34:20 Payments and other types of on-chain reputation

00:35:25 Advantages of being doxxed vs pseudonymous

00:37:45 Deciphering what on-chain data is useful to parse for reputation

00:39:25 DAO structure, coordination, and contributor models

00:43:01 How DAOs should attract builders for incentives beyond financial

00:44:47 Prop House, mandate rounds, and other structures for contributors to get initial funding

00:55:25 What is Prop Lot

00:57:22: Brian’s takeaways from Lil Nouns and Nouns proposals

01:01:11 What Brian thinks needs to be built for NounsDAO

01:02:25 NounsDAO and funding public goods

01:05:35 Governance fatigue and delegation

01:11:45 Zero-knowledge proofs and NounsDAO

Topics discussed:




Prop House

Nouns Mandates

Prop Lot

Lil Nouns


Relevant links:

Follow Christian on Twitter @cdt_eth

Listen to past episodes:

To learn more about Nouns:


Hosted by Christian (cdt_eth)

Produced by brileigh.eth and matthewbrooks.eth

Cover art by Messhup

Music by Oh Jeremiah

Episode cover art for Builder Reputation, DAO Coordination, and On-Chain Identity with Brian Flynn